TOURISM IRELAND

ESCAPE THE DARK SIDE

To promote the stunning Irish filming locations used in The Last Jedi we created a campaign targeted specifically at the Jedi themselves. (Well, kind of.)

The campaign included –

A tongue-in-cheek promotional film that encouraged those from a galaxy far, far away to visit ‘Earth’s Wild Atlantic Way.’

A poster, that was sent up into space (yes space) to try and attract any passing trade.

And, a social campaign that showcased the warmth and hospitality that awaited any member of the Rebel Alliance in need of some well-earned R&R.